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The June spam update didn't change the winners: it changed the plumbing
No volatility spike, giants without a single loser. And yet, in one day, close to a third of the English Discover feed switched distribution channels, and our quality score stratifies who falls. Measurements across 1,800 English-language sites.
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Google Discover and cold-start: how fresh articles can get tested in the feed
Who does Discover show your fresh article to in its very first hours? A rare trace in the feed suggests the real battle over freshness is fought on the choice of that first test audience.
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Putting the data inside: an Open Knowledge Format use Google did not illustrate
What if the deliverable were not a frozen PDF but the curated data itself, readable by any agent with no access to our database? What changes when an OKF bundle carries its own numbers.
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OKF data bundles in practice: four use cases
What does an agent actually produce when you hand it nothing but files? Four real runs: the vein volume hides, the competitor call worth making, the templating trap, and the distribution ceiling.
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Tailor Your Feed: The Google Discover fan-out that surfaces niche sites
Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.
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Headline formats and Google Discover: What 3.4 million articles reveal
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
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From 54 pilot profiles to official rollout
what publishers should do now
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EN : The Google Discover profile grew up
9 months later, an update on everything that changed since we first found the Follow button.
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Recommendations by publisher profile: your Discover action plan
Last part of our Google Discover Pipelines series.
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Google quietly gave 54 publishers control over their Discover profiles. Here's what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
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Google Discover publisher profiles: 14 months of monitoring, 54 publishers, what nobody else has documented.
Google handed enhanced profiles to 54 publishers. What are they actually doing with that shop window, and how do you get yours ready before the program leaves the US?
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What Discover does NOT let travel (and why)
Part 6/7 of our study on Google Discover pipelines
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YouTube, X, and the social pipeline explosion
Google Discover and the social medias turn
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Discover: Shopping, Trends, Local: the specialist pipelines
Part 4/7 of our Google Discover Analysis
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The journey of a viral article through Discover
Part 3 of 7 from our Google Discover Pipelines analysis
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