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Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Three months of feeds reveal how trends, news, video, and ads flow through pipelines, and why some content gets broadcast-level visibility.
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Moonstone: the engagement broadcast pipeline...
and why it’s twice as powerful in France
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Inside Google Discover: How 20 Pipelines Shape the French Feed
Why did your article get picked up, and by which part of the machine? Tracing 42 million cards, we show which pipeline selects what in the French feed, and how to play each one.
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Inside Google Discover: How 20 Pipelines Shape the English Feed
Planning to apply your French Discover playbook to the English feed? Bad idea: YouTube video, AI Overviews and ads rewrite the rules there, measured across 42 million cards.
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Google Discover FR vs EN: Two Different Products
Can a publisher run one Discover playbook in both markets? No: moonstone reaches twice as far in France, while the YouTube video cascade and AI Overviews stay English-only.
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Discover isn’t just for big media — e-commerce is catching on
Special edition: what our data reveals about e-commerce sites showing up on Discover
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Recommendation algorithms on Google Discover in a Pipeline system
Discover does not run on a single algorithm. Related, followed creators, high affinity, item-item collaborative filtering, prompt tuning: a tour of the engines competing for every card in your feed.
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Google Discover: an article recommendation algorithm driven by user interactions
Why does your feed swing from uncannily relevant to completely off topic in just two swipes? The answer lies in the facets Discover pulls from the article you just clicked.
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Bye-Bye 2025 !
Google Discover (End of 2025): desktop, social networks, AI Overviews, personalization... and tightening security
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Google Daily Hub: Anatomy of an overambitious system shaping the future of search
Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity.
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Experts on vacation
Even during vacation, Damien continues his research.
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Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities
A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more.
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