Discover Pipeline Explorer
Interactive visualization of Google Discover's content selection pipelines. Explore how different pipelines (content types, news, trends, local, social, ads) contribute to the Discover feed across languages.
Data source: Proprietary analysis of real Google Discover feed data collected from hundreds of devices across multiple language markets, over 3 months.
Pipelines: Each pipeline represents a distinct content selection mechanism within Google Discover. They are organized by tier (Core, News, Trend, Local, Niche, Social, Commercial, AI).
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No data — category_label not tracked in hits_ts for this pipeline
No data — category_label not tracked in hits_ts for this pipeline
This explorer shows 20 internal pipelines that power Google Discover, analyzed from hundreds of devices on French and English (US) real Discover feeds over 3 months.
Each card shows the pipeline's reach (% of devices that see it) and visibility (share of total cards).
How many pipelines does a typical URL appear in?
Visibility per URL (‰ of total impressions)
Combined reach per URL (all pipelines combined)
Visibility per domain (‰ of total impressions)
Combined reach per domain (all pipelines combined)